Spirit of '45 Day in the News
Media releases and Press notices  

Spirit of '45 Day has been attracting a lot of media attention during the past three years, beginning with some great print, TV and Internet coverage in 2010 which included these clips documenting the first Spirit of '45 Day celebration in New York City's Times Square.

The Times Square event featured a 25’ sculpture depicting the famous "kiss seen 'round the world."   Hundreds of couples donned sailor’s hats and nurses caps and kissed to celebrate the 65th anniversary of the end of World War II,  re-enacting the iconic Life magazine photograph that was taken on August 14, 1945.   Maybelline hosted a “Kiss In” as part of Spirit of ’45 Day event hosted by the Times Square Alliance and the United War Veterans of New York City. 
   
Times Square 2010
Click once to see video. Click twice to see it on YouTube.
 Maybelline “Kiss In” 2010
Click once to see video. Click twice to see it on YouTube.

2010 Media Releases
Ad in WWII Magazine, 2010 (.pdf)

Spirit of '45 events across the country attracted much media attention, reflected in the was the subject of more than 1,200 news articles that appeared in papers and on the Internet, including a front page story in one of China's major newspapers!

Click here to read some examples.
 
Pat Smith of Rubenstein & Associates of New York did a great job getting news releases about “Keep the Spirit of ’45 Alive!” out to the national media in 2010, including USA Today, AP, Reuters and several of major TV networks.
 
 
 
 
 
 One of the best explanations of why there should be an annual day to remember the achievements of the WWII Generation appeared as an editorial in the magazine "America in WWII."  

Video/TV Broadcast clips

2012  Complete media file compiled by Rubenstein Associates 
          
2012  
2011 
2010 

 2009