Atria Senior Living receives
2012 Community Partner Award
 All Atria senior living communities host Spirit of '45 Day events


Atria's Cara Slider and Donna Herbst with 2012 Community Spirit Award. Vitas team (left to right) Thad Jaracz, Lindsay Hale (Los Angeles), John Forrett (San Francisco Bay Area), Carole Quakenbush (Cincinnati, OH), Myra Williams (Western Florida), and Kathy Phoenix (San Antonio, TX) pose with Donna and Cara during 2013 National Leaders Conference "Valentines Night" mixer in San Diego.
Atria Senior Living, one of the nation's leading providers of independent living, supportive living, assisted living and memory care services, has announced that all of its senior living communities will be hosting Spirit of ’45 Day events and activities again this year.

Atria received the 2012 Community Spirit Award during the annual Spirit of ’45 Day National Leaders Conference that is held in San Diego, CA each year in February.

The Award was presented by the “Keep the Spirit of ’45 Day” collaborative to Atria's Donna Herbst, Regional Engage Life Innovation Director, and Cara Slider, Senior Public Relations Specialist.

"We are pleased and proud to present this Award to Atria Senior Living," said Linda Laurie, Keep the Spirit of '45 Alive national events coordinator.   "Home to more than 13,000 older Americans in 27 states, Atria's communities are inspiring other members of the senior living industry to honor their WWII era residents and engage families and the public in celebrating a time when America was truly united."  

The 2012 Community Spirit Award recognizes Atria’s outstanding support for Spirit of ’45 Day throughout the previous year: 

  • Atria hosted the cross country “Times Square Kiss which traveled more than 10,000 miles, stopping in more than 100 communities in 30 states between Mother’s Day and Father’s Day 2012.  The “Express” featured a 6 ft version of acclaimed artist Seward Johnson’s sculpture depicting the famous “Times Square Kiss” which was transported in a pickup provided by U-Haul International, also a National Legacy Partner.  Read the Atria press release.
Spirit of '45 Day Express' s Robert Corpus makes a whistle stop at Atria's Tanglewood Assisted Living community in Lynnbrook, NY. (R) Two members of the Greatest Generation re-enact the "kiss seen 'round the world during Express stop in Kansas
  • Atria organized special events at dozens of its senior living communities from California to the East Coast and back, during which residents brought out their photos to be included in the Wall of Honor and Times Square Kiss mosaic projects, and posed for group and individual photos with the sculpture. 
Below left. Linda Laurie, National Events Coordinator, presents "Keep the Spirit of '45 Alive!" Founding Members Certificate to Stacey Belt, Atria Senior Living National Engage Life Innovation Director.  Right, Atria resident with photos for Wall of Honor and Kiss mosaic.
  • All of Atria’s 124 senior communities organized Spirit of ’45 Day events and activities for their residents and the public in August, which included swing dance music, speakers, refreshments and sharing resident’s stories about the day they learned that WWII had ended and they could restart their lives.  Click here for a description of Atria's 2012 Spirit of '45 Day events and activities.
  • Atria couples attended the special annual event held in Times Square where the “kiss seen ‘round the world” took place on August 14, which featured a video message congratulating America’s “Greatest Generation on the Anniversary of their Greatest Day," that was displayed on Walgreens giant screens. 
Walgreens giant screen on its Times Square store displays an animated mosaic of wedding photos of couples who were married in the 1940's, on August 14, the anniversary of the day President Harry S. Truman announced that WWII was over in 1945.  The Walgreens store sign is visible in the famous photo taken of a joyous sailor kissing a nurse that day, which has become the symbol of Spirit of '45 Day.